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Hilary Achauer

Content Writer and Journalist
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Revivery Web Content
Sep 19, 2024
Revivery Web Content
Sep 19, 2024

Wrote six articles for Revivery, a business offering guided cold plunge and sauna classes. Interviewed members and conducted research to create journalism-style content. Also wrote pillar pages and SEO content for the company.

Sep 19, 2024
Focus On What You Love: How to Avoid Burnout and Grow Your Gym
Feb 22, 2024
Focus On What You Love: How to Avoid Burnout and Grow Your Gym
Feb 22, 2024

Article for an insurance company offering insurance to boutique gyms. Interviewed the gym owner and wrote this article, which will be turned into a series of emails.

Feb 22, 2024
Why Are We All Still Watching TV Right Before Bed?
Aug 10, 2023
Why Are We All Still Watching TV Right Before Bed?
Aug 10, 2023

Researched, wrote, and edited an article for a consumer company that incorporated complicated scientific research

Aug 10, 2023
New marketing page for CrossFit's Level 1 Course
Mar 9, 2022
New marketing page for CrossFit's Level 1 Course
Mar 9, 2022

Wrote a new marketing page for CrossFit’s signature product: the CrossFit Level 1 Course.

Mar 9, 2022
Stronger Body, Stronger Mind: The Connection Between Exercise and Mental Health
Sep 3, 2021
Stronger Body, Stronger Mind: The Connection Between Exercise and Mental Health
Sep 3, 2021

Article for CrossFit.com about the connection between mental health and exercise, and how to use that as motivation for your workouts.

Sep 3, 2021
UpLaunch Website
Aug 10, 2023
UpLaunch Website
Aug 10, 2023

Wrote website for a marketing software company. Also wrote case studies that were used in ads and social media campaigns.

Aug 10, 2023
Recovery Strategies: How to Know When to Take a Day Off (and When to Keep Going)
Sep 3, 2021
Recovery Strategies: How to Know When to Take a Day Off (and When to Keep Going)
Sep 3, 2021

Article for CrossFit.com about the importance of recovery, and what to do on your rest days.

Sep 3, 2021
 Created a series of ads for Instagram and Facebook to promote a webinar for UpLaunch, a CRM and marketing automation platform.
Aug 29, 2019
Aug 29, 2019

Created a series of ads for Instagram and Facebook to promote a webinar for UpLaunch, a CRM and marketing automation platform.

Aug 29, 2019
 Created a series of ads for Instagram and Facebook to promote a webinar for UpLaunch, a CRM and marketing automation platform.
Aug 29, 2019
Aug 29, 2019

Created a series of ads for Instagram and Facebook to promote a webinar for UpLaunch, a CRM and marketing automation platform.

Aug 29, 2019
 Case study blog post for UpLaunch, a marketing software and CRM for gyms.  Read blog post  here .
Aug 13, 2019
Aug 13, 2019

Case study blog post for UpLaunch, a marketing software and CRM for gyms.

Read blog post here.

Aug 13, 2019
 Interviewed employees and executives to find out how Samsung used the Whole Life Challenge to improve wellness culture,  then wrote up a case study  for the Whole Life Challenge to use as a way to promote their business partnerships.
Feb 4, 2019
Feb 4, 2019

Interviewed employees and executives to find out how Samsung used the Whole Life Challenge to improve wellness culture, then wrote up a case study for the Whole Life Challenge to use as a way to promote their business partnerships.

Feb 4, 2019
 Wrote a series of eight emails for players in The Whole Life Challenge, a six-week, online healthy living challenge. Each email, sent out once a week for eight weeks, addressed an aspect of healthy living.  Emails included:  3 Ways to Get More Exerc
Jan 30, 2019
Jan 30, 2019

Wrote a series of eight emails for players in The Whole Life Challenge, a six-week, online healthy living challenge. Each email, sent out once a week for eight weeks, addressed an aspect of healthy living.

Emails included: 3 Ways to Get More Exercise, 4 Tips for Staying Healthy When Socializing, 3 Ways to Get a Good Night’s Sleep, How to Remember Healthy Habits, What if You Ate Sitting Down for One Week?, You’re Nearly Done, So Now What?

Jan 30, 2019
 Wrote copy for two 20-page brochures, targeted at  students earning a full-time MBA  and  working professionals earning a FlexMBA .
Jan 30, 2019
Jan 30, 2019

Wrote copy for two 20-page brochures, targeted at students earning a full-time MBA and working professionals earning a FlexMBA.

Jan 30, 2019
 Worked with Murfey Company, a San Diego-based construction company, and Valley Farm Market to  write an advertorial in the paper  about the family-owned market coming the the community. This article was part of an overall public relations strategy f
Jan 30, 2019
Jan 30, 2019

Worked with Murfey Company, a San Diego-based construction company, and Valley Farm Market to write an advertorial in the paper about the family-owned market coming the the community. This article was part of an overall public relations strategy for the two companies.

Jan 30, 2019
 PushPress is a gym management software company — I wrote two articles for PushPress’ startup gym guide:  5 Mistakes New Gym Owners Make (and how to avoid them) ,  Partnerships: The Good, The Bad, and The Ugly
Jan 30, 2019
Jan 30, 2019

PushPress is a gym management software company — I wrote two articles for PushPress’ startup gym guide: 5 Mistakes New Gym Owners Make (and how to avoid them), Partnerships: The Good, The Bad, and The Ugly


Jan 30, 2019
 Wrote  a six-page advertising supplement in San Diego Magazine  about the city's finest young researchers, fundraisers, and community leaders, united to spread the word about ataxia, a little-known condition that affects more than 150,000
Jan 31, 2019
Jan 31, 2019

Wrote a six-page advertising supplement in San Diego Magazine about the city's finest young researchers, fundraisers, and community leaders, united to spread the word about ataxia, a little-known condition that affects more than 150,000 people nationwide.

Jan 31, 2019
Article to promote The Whole Life Challenge
Jan 31, 2019
Article to promote The Whole Life Challenge
Jan 31, 2019

How The Whole Life Challenge Prepared Me to Hike a 14er

The night before we set out to summit three of Colorado’s 14ers—a group of more than fifty peaks that exceed 14,000 feet in elevation—Nick had given us a pep talk.

“We are going to summit as a group,” he said, “and there’s only one thing that could make us turn around…

Lightning.”

Read the article at The Whole Life Challenge

Jan 31, 2019
Article to promote CrossFit
Jan 31, 2019
Article to promote CrossFit
Jan 31, 2019

Face a Fear, Drop 100 Pounds

In late September 2017, Mario Newton pulled into the parking lot of CrossFit Logan Martin in Pell City, Alabama. He had just parked the car and was about to walk in when he saw a group of people run out the gym door carrying medicine balls.

At 5 foot 4 and close to 300 lb., Newton wasn’t sure he could run, much less run while carrying a 20-lb. medicine ball.

Newton turned the key in the ignition and started the car.

“I’m not gonna do it today,” he thought as he drove away.

Article for The CrossFit Journal

Jan 31, 2019
Article for the CrossFit Journal
Jan 31, 2019
Article for the CrossFit Journal
Jan 31, 2019

"This is Why I Did a Bodybuilding Competition"

Figure competitions smell awful.

Before getting onstage, almost all competitors get a spray tan that turns them the color of a leather Restoration Hardware couch. The chemical process evens out skin tone and accentuates muscle definition for physique competitions in which very tan, lean people pose almost naked on a brightly lit stage while judges pick them apart.

Article for the CrossFit Journal

Jan 31, 2019
Article to promote The Whole Life Challenge
Jan 31, 2019
Article to promote The Whole Life Challenge
Jan 31, 2019

4 Better Sleep Solutions (That Don't Come in a Bottle

In high school, I had a friend whose mom lived a glamorous life of parties, concerts, and late-night socializing. She’d sweep into the room on her way out for the third night in a row, and tell us in her husky voice, “Girls, you can sleep when you’re dead.”

Article for the Whole Life Challenge

Jan 31, 2019
Article about starting CrossFit
Jan 31, 2019
Article about starting CrossFit
Jan 31, 2019

Article with more than 12,000 shares on Facebook about starting CrossFit.

"Do I Need To Lose Weight to Start CrossFit?"

Frances Monsisvais puts aside her fears and tries CrossFit, discovering a new confidence and strength.

Article in the CrossFit Journal

Jan 31, 2019
Article about meal planning for The Whole Life Challenge
Jan 31, 2019
Article about meal planning for The Whole Life Challenge
Jan 31, 2019

20-Minute Meal Planning for People Who Hate Meal Planning

Not everything we do for our health and well-being is enjoyable. I love working out, I enjoy eating whole foods, and I even like meditating, but I don’t think I will ever get over my hatred for meal planning.

This doesn’t mean I’m going to stop.

Planning out the week’s meals is the foundation upon which our family’s healthy eating habits are built.Although I dislike it, I understand planning dinners is most important twenty minutes of my week.

Jan 31, 2019
Article for the CrossFit Journal
Jan 31, 2019
Article for the CrossFit Journal
Jan 31, 2019

Frailty, Thy Name is Woman?

In CrossFit gyms around the world, women deconstruct the longstanding myth of "the weaker sex" and continue the march toward true equality.

Read article in the CrossFit Journal

Jan 31, 2019